Pilot safety infographics
This set of infographics represents one of my initial projects in leading externally focused safety communications for pilots at Airservices Australia. Designed as a quick-reference resource, these infographics distil complex aviation safety information into a clear, engaging, and user-centric format tailored for pilots.
Simplified Complex Concepts: Led the creation of infographics that distilled detailed aviation safety information into clear, visually engaging resources tailored for pilots.
Collaborative Development: Partnered with internal teams, external stakeholders, and subject matter experts to ensure accuracy, relevance, and accessibility.
Multi-Channel Application: Adapted the infographics for use across digital platforms, downloadable resources, and training presentations, enhancing audience engagement and reach.
Positive Impact: Improved safety communication effectiveness, received favourable feedback from pilots, and supported program innovation through interactive and user-centric content.
My Role:
Project Lead: Directed the entire development process, ensuring alignment with organisational goals and audience needs.
Stakeholder Collaboration: Engaged with internal teams, external stakeholders, and subject matter experts to co-design content that incorporated technical expertise and real-world relevance.
Visual Design and Layout: Translated raw data into compelling graphics, combining visual storytelling with trauma-informed communication principles to maximise clarity and impact.
Strategic Content Expansion: Adapted the infographics for multi-channel dissemination and further applications.
Applications:
Digital and Social Media Integration: Utilised as content to drive audience engagement and funnel traffic to in-depth online resources.
Downloadable Resources: Made available on the Airservices Australia website to provide ongoing value to the pilot community.
Training and Presentations: Incorporated into safety seminars, webinars, and speaking engagements to visually enhance understanding and support professional development initiatives.
Outcomes:
Enhanced Audience Engagement: Garnered positive feedback and increased engagement on social media, including comments praising the organisation’s service provision.
Innovation in Content Development: Marked a shift toward more interactive and visually engaging resources within the safety program, reflecting a commitment to continuous improvement.
Support for Stakeholder Feedback: Facilitated conversations around safety challenges and opportunities for improvement, directly contributing to program enhancements.
